Website for Private Medical Practice
Dr. Petro Bannout

Holistic implementation of a professional practice website – from the technical foundation to the go-live.

Project Assignment

The project brief was the conception and implementation of a professional, search engine optimized website for the private medical practice of Dr. Petro Bannout, including technical setup, design adaptation, tracking, and Google Ads launch through to go-live.

Project Scope

Tasks

A complete new website was developed for the private medical practice of Dr. Petro Bannout – from hosting consultation and content planning to visual redesign and technical implementation using WordPress. Existing content was carefully restructured, texts were optimized, and prepared for search engine visibility. The design, hero images, and portraits were consistently aligned with the practice’s corporate identity. In addition, Google Tag Manager and conversion tracking were implemented, and a Google Ads campaign was configured and launched. All measures were delivered from a single source through to a successful go-live.

Strategic consulting and recommendation of a suitable hosting provider
Analysis and migration of relevant content from the previous website
Editorial revision and creation of clearly structured, patient-oriented content
Concept and design of custom hero images and optimization of portrait photography
Installation, configuration, and security setup of WordPress
Design development and visual alignment with the practice’s corporate identity
Implementation and structuring of SEO-optimized content to improve online visibility
Complete technical and content implementation through to successful go-live
Setup and configuration of Google Tag Manager and conversion tracking as a foundation for clean, GDPR-compliant data collection
Setup, configuration, and launch of the Google Ads campaign, including tracking integration for measurable lead generation

Project Completion

The new website for the private medical practice of Dr. Petro Bannout was successfully completed and launched ahead of schedule. The website, tracking, and Google Ads are fully set up and operational.

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